Market Expansion Coordinator

Job Title: Market Expansion Coordinator

Department: Sales

Reports to: Sales Manager

Location: Kigali (with frequent domestic travel)

About Kivu Choice:

Kivu Choice is Rwanda’s largest protein producer and one of the fastest-growing aquaculture companies in Africa. Founded in 2022, Kivu Choice is the sister company to Victory Farms, East Africa’s leading aquaculture platform based in Kenya. The company operates a fully vertically integrated aquaculture model, encompassing hatchery operations, cage-based grow-out, processing, distribution, and sales. Kivu Choice is also one of the country’s largest employers with over 700 employees and plans to grow to 1,200 employees within the next three years, reflecting its strong commitment to job creation and inclusive economic development. Over the next five years, Kivu Choice aims to scale into Africa’s largest and most sustainable protein producer, producing and distributing 30,000 tons of fish annually for the Rwandan market and for export across the region.

About the Role

The Market Expansion Coordinator will drive the growth of Kivu Choice’s domestic retail footprint across Rwanda. This is a field-facing role tasked with identifying high-potential locations, coordinating new branch setups, securing necessary permits, and overseeing successful retail outlet and distribution hub launches. The role requires a highly organized, self-driven individual who is comfortable managing multiple workstreams on the ground while working closely with sales, logistics, marketing, and finance teams.

Key Responsibilities

• Branch Rollouts: Oversee the end-to-end execution of new retail outlet launches, ensuring revamp, branding, and utilities are completed on time.
• Site Selection: perform field research in target districts across Rwanda to detect optimal, high-traffic commercial spaces for fish retail.
• Local Permissions: Secure necessary local municipal approvals, trading licenses, and health sanitation permits for each new branch.
• Inventory & Launch Supply: Partner with logistics and aquaculture teams to ensure newly launched branches are seamlessly integrated into the daily delivery schedule.
• Launch Marketing assist: Collaborate with the marketing team to organize launch day events, local community outreach, and branch promotions.
• Budget Tracking: oversee and report on setup expenses for each location to ensure branch rollouts stay within the allocated budget.

Key Requirements

• Bachelor’s degree in Business Administration, Agribusiness, Project Management, Marketing, or a related field.
• 2–4 years’ experience in retail expansion, FMCG distribution, or field project management in Rwanda.
• Proven track record of managing site vendors, contractors, and engagements with local government authorities.
• Strong organizational and project management skills with the ability to oversee multiple launches simultaneously.
• Proficiency in MS Excel for budget tracking and project management tools to track launch timelines.
• Native or full professional fluency in Kinyarwanda and English is mandatory.
• Willingness and ability to travel domestically across Rwanda on a frequent basis.

How to Apply

If you are interested in this position, produce the following:

1. Job application letter
2. Curriculum Vitae (CV)
3. Copy of your Degree/Certificates and other academic qualifications
4. Copy of your ID

How to apply: Send all the required documents to our email address: recruiting@kivuchoice.com

Submission Deadline: 26th July 2026.

Applications will be reviewed on a rolling basis as they get submitted. 

Only shortlisted candidates will be contacted.