Field Marketing Manager - North America

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i2 Group, a division of Harris; is seeking a Field & Demand Marketing Manager who is tasked with supporting the development and execution of regional marketing programs that drive engagement, generate qualified pipeline, and assist regional growth objectives.

This remote role welcomes candidates anywhere in Canada and the US. Travel is required as needed, approximately 20%. Candidates must hold a current, valid passport and be legally eligible to travel internationally. This includes either passport based visa exemption or possession of any required travel visas for entry into Canada, the United States, and the Caribbean. Preference will be given to candidates in the Eastern or Central time zones.

Salary:

75K - 90K

What your impact will be:

Regional Demand Generation

• assist the development and execution of the regional marketing plan aligned with global marketing priorities
• Deliver integrated marketing programs combining digital campaigns, events, and content
• assist pipeline generation through targeted marketing campaigns and engagement initiatives
• Localise global marketing campaigns to ensure relevance and effectiveness within the regional market

Account-Based Marketing

• assist and execute account-based marketing initiatives targeting priority accounts in partnership with Sales and Business Development teams
• Contribute to the development of tailored marketing activities for key accounts, including events and targeted digital engagement
• track engagement levels within target accounts and assist optimisation of marketing activity

Regional Events and Industry Engagement

• Plan and deliver regional marketing events including industry conferences, customer engagement events, and roundtables
• Ensure events are aligned with broader marketing campaigns and assist pipeline generation
• collaborate with the Internal and Partner Marketing Manager to ensure alignment with global event standards and processes

Sales Alignment and Partner Collaboration

• Partner closely with regional Sales teams to assist key opportunities and regional priorities
• assist partner and alliance marketing initiatives in collaboration with channel partners
• Contribute to the development of joint marketing activities with partners where relevant
• assist effective follow-up of marketing-generated leads in collaboration with Sales and BDR teams

Campaign Performance and Reporting

• track and report on marketing performance including campaign engagement and pipeline contribution
• collaborate with Marketing Operations to ensure accurate campaign tracking and reporting
• Use performance insights to assist ongoing optimisation of marketing programs

Customer and Market Engagement

• assist marketing initiatives that strengthen engagement with customers, prospects, and industry stakeholders
• Contribute to the development of customer stories and reference materials with Product Marketing
• Gather feedback from the market to help inform future marketing activity

Key Stakeholders

• Global Marketing Manager
• Regional Sales Teams
• Product Marketing Manager
• Marketing Operations and Digital Team
• Internal and Partner Marketing Manager
• Business Development Representatives (BDRs)

Key Measures of Success

• Contribution to marketing-sourced and marketing-influenced pipeline within the region
• Effectiveness of regional marketing campaigns and events
• Engagement within target accounts
• Alignment and collaboration with regional Sales teams
• Delivery of marketing programs on time and to a high standard

Scope of Authority

• Responsibility for executing regional marketing programs aligned with global strategy
• Ability to recommend regional marketing activities within agreed plans and budgets
• Responsibility for supporting pipeline generation and regional marketing performance

What we are looking for:

• Experience in B2B marketing, ideally within technology, software, or data-driven environments
• Experience delivering integrated marketing campaigns and regional marketing programs
• Experience with field marketing activities including events and customer engagement initiatives
• Familiarity with demand generation and account-based marketing approaches
• Experience working with sales teams in a commercial environment
• Strong organisational and project management skills
• Analytical mindset with the ability to interpret campaign performance data
• Strong communication and collaboration skills
• Experience using marketing automation and CRM platforms (e.g. Salesforce, HubSpot, Marketo) is desirable

What we can offer:

• 3 weeks’ vacation and 5 personal days
• Comprehensive Medical, Dental, and Vision paid 100% by Harris starting from your first day of employment
• Employee stock ownership and RRSP/401k matching programs
• Lifestyle rewards
• Remote work and more!

Deadline:Open until filled (Apply as early as possible)