As part of the expansion strategy, The organization is seeking interested, qualified, and competent candidates to fill the following position:

Job Title: Commercial Manager

Reports to:Director Global Sales & Distribution
Department: Commercial
Location: Uganda

Job Purpose

To guide and oversee RwandAir’s commercial interests within the assigned country or territory, ensuring sustainable revenue growth, market expansion, operational alignment, and strong stakeholder engagement.

The Commercial Manager serves as the airline’s guide commercial representative in-market and is accountable for overall territory performance across passenger sales, cargo contribution, trade partnerships, customer experience, and commercial execution.

The role is tasked with driving strategic market positioning, strengthening distribution performance, identifying growth opportunities, and ensuring alignment between local market activities and RwandAir’s regional and global commercial objectives.

1. ACCOUNTABILITIES

Strategic Duties

• create and execute the country commercial strategy in alignment with regional and corporate commercial objectives.
• detect strategic growth opportunities within the market, including corporate penetration, trade expansion, partnerships, and route development assist.
• track market trends, competitor activity, pricing behavior, customer demand patterns, and economic developments to recommend strategic interventions.
• Strengthen the airline's market presence and brand visibility through strategic partnerships and local commercial initiatives.
• Represent RwandAir in local aviation forums, trade events, networking platforms, and strategic stakeholder engagements.
• assist route launches, frequency changes, market recoveries, and network expansion initiatives within the territory.
• deliver strategic inputs into network planning, pricing competitiveness, and commercial resource allocation within the territory.
• produce and present detailed market intelligence reports, performance reviews, forecasts, recovery plans, and strategic recommendations to regional leadership.

Operational

• Own the commercial performance of the assigned territory, ensuring achievement of revenue, yield, market share, and profitability targets.
• Drive passenger and cargo revenue growth through effective management of trade, corporate, government, and institutional relationships.
• oversee and optimize all distribution channels within the territory including GSAs, travel agencies, OTAs, corporate accounts, and direct sales platforms.
• guide implementation of tactical sales initiatives, promotional campaigns, and market activation programs to stimulate demand and enhance revenue performance.
• Ensure effective execution of pricing, incentive, and trade engagement strategies within the market.
• track agency productivity, trade participation, and sales channel performance, implementing corrective actions where necessary.
• assist the implementation and growth of digital sales initiatives, NDC adoption, and direct channel penetration within the territory.
• Build and keep strong relationships with aviation authorities, airport operators, tourism boards, government institutions, corporates, and trade partners.
• Ensure effective management and performance oversight of GSAs and key commercial partners within the market.
• organize closely with Airport Operations, Finance, Cargo, Customer Experience, Revenue Management, and Marketing teams to ensure commercial and operational alignment.
• guide commercial recovery actions during operational disruptions, schedule changes, irregular operations, or geopolitical events affecting the market.
• Ensure implementation and compliance with company commercial policies, SOPs, audit requirements, and governance standards.
• track service delivery standards within the market and assist initiatives aimed at improving customer experience and retention.
• guide, coach, and create the country commercial team to ensure high performance, accountability, and continuous capability improvement.
• Drive a performance-oriented culture through regular reviews, target tracking, and implementation of corrective action plans where required.
• Oversee local commercial budgets and ensure efficient utilization of company resources.

3. QUALIFICATIONS, EXPERIENCE & SKILLS

Qualifications and Experience

Essential

• Bachelor's degree in Business Administration, Commerce, Marketing, Aviation Management, or a related field.
• Minimum 7–10 years of experience in a commercial, sales, or marketing role within the airline or aviation industry.
• Minimum 2 years of experience in a managerial or leadership position.
• Proven track record in revenue generation, sales target achievement, and market development.
• Experience in managing distribution channels including GDS, OTAs, GSAs, and travel trade.
• Demonstrated experience in corporate account management and government/institutional sales.
• Experience in budget management and commercial performance reporting.

Desirable

• Master's degree in Business Administration (MBA) or related field.
• Experience working with an African carrier or in an African aviation market.
• Exposure to revenue management, pricing strategies, and network planning.
• Experience with NDC and modern airline distribution technologies.

Job Specific Skills

Essential

• Strong knowledge of airline commercial operations, sales strategies, and distribution landscape.
• Ability to create and execute commercial strategies aligned to corporate objectives.
• Strong negotiation and relationship management skills with trade, corporate, and government partners.
• Proficiency in analysing market data, competitor intelligence, and revenue performance metrics.
• Knowledge of GDS systems (Amadeus, Sabre, Galileo) and airline reservation systems.
• Strong leadership and team management skills with ability to drive performance culture.
• Excellent communication, presentation, and stakeholder engagement skills.
• Financial acumen with ability to oversee budgets and interpret commercial reports.
• Ability to work under pressure and guide recovery actions during operational disruptions.

Desirable

• Knowledge of IATA regulations, standards, and airline commercial frameworks.
• Familiarity with RwandAir's network, products, and target markets.
• Proficiency in digital sales platforms and airline e-commerce tools.
• Multilingual capability, particularly French, given RwandAir's francophone African network.

4. JOB DIMENSIONS

Organisational Accountability

• Local accountability

Managerial & Supervisory Accountability

• Manages a work group within a team
• Supervises non-managers and professionals

Customer Accountability

• Interfaces with customers inside and outside WB Group
• Interfaces with Middle Management

Freedom to Act Independently

• Subject to regular evaluate by supervising manager

How to Apply

• An application letter addressed to the Chief HR & Administration Officer
• Recent Curriculum Vitae
• Copies of Notarized Degree/Diploma certificates
• Relevant certificates
• Copies of academic papers
• A photocopy of the Passport/National ID
• Three referees

📅 Deadline for submitting application documents (Only PDF Format):19 June 2026 to 03 July 2026

📌 Apply via: https://erecruitment.rwandair.com/